Wednesday, December 12, 2012

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6 ways to optimize your website/blog for search engines

6 ways to optimize your website for seo search engine optimization

SEO is one of the important strategy to build great traffic to your website thus making you successful on search engines. Search Engine Optimization can help online retailers to build their business successful on internet. There are many ways to optimize your site such that search engines can easily find your site through their algorithms.

Bloggers and publishers need to change the way they optimize their websites due to the changes in the search engine  algorithms with time. We need to be up to date with the changes in SEO. Make sure to use strong keywords for best page rankings. Get your website a good page rank in 2013 with these 6 SEO tricks. Simply follow all these points to be on top of the search engines.

1. Keywords:

Keywords play an important role in SEO. Keyword research is the first step to a successful SEO strategy. You need to understand what people are searching for on the web. You should be careful when it comes to keywords, because keywords are the major components in building SEO. So you have to follow the market strategies and think of people what they are searching for, then let you start writing the keywords that match the search. The keywords use to drive you traffic to your site. Keep in mind about your competitors keywords and try to be unique in your keywords. You can use Google AdWords Keyword Tool  to see how the keyword competition looks. If you notice that some keywords are too competitive in your niche, then use long-tail keywords with two or more words which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.

2. Meta tags

After setting your keyword density you should go for the meta tags, because meta tags play a vital role in SEO. Your meta tags will have a great effect on search engines. You have noticed that whenever you type any keyword into a search engine, that keyword is reflected in the title bar of that page. So you need to agree and follow that Google looks at your page title and checks for a relevant keyword in your content. The same holds true for the description of that page. You don’t need to worry about the keyword title tag, because Google never pay attention on title tag. It was announced by them publicly.

3. Content

And now we need to understand the importance of content for SEO. You may have or may not listen that content is king for SEO. But it's 100% true. Because content not only increases your rank but also increase visitors. Your content should be unique when compared to the sites that are relatively close to your niche. Search engines look for quality and content with strong keyword density. So it's always needed to put quality with strong keywords when compared to other sites. This is the best way to not only rank for keywords, but also create positive user experiences.

4. Backlinks

I have told you that content is king. Then who is the queen?
I say backlinks are queen. Not just backlinks, give you a good page rank. It's all about how quality are those links for you. For quality backlinks you need to submit your site for backlinks every month or two months. Try to parcticipate in forums that are related to your site content and participate in discussions, but never forget to put a link of your site on those forums. Contact popular blogs in your niche to get a backlink from their website. Try to write innovatively with simple images and graphics that attract new visitors to your site and let them get influenced by your site so that other bloggers can link to your content if they love it.

5. Social media

Social media is another tool for SEO. Many content websites are community-oriented. People are now mostly following social networking sites and it can influence your site's SEO.  You can use these sites for good ranking of your sites. Put your presence on social media sites like Facebook, Pinterest, Twitter, Digg etc. These social media sites will help you in SEO. Be sure to create a facebook fan page and keep updating it daily with some interesting content and put a link of your site. It will improve your site rank by allowing your facebook fans to reach your blog/site.

6. Images

Many bloggers might think that images don’t play a role for SEO. But never think that you don't have the use of images. Many people are looking at the “Web” results, but we don't know that there are also people who look at the “image” results. When it comes to images you have to mention the image name with a keyword that is relative to the content, then these images will rank well in search engines.
For example if you have the content about SEO then your image have to be named with the same keyword "SEO". And more importantly don't forget to give "alt" in amg tag. This is nothing but the alternative name for the image and this also plays important role for SEO.

In addition to optimizing these six areas of your site, analyze your competitors and see what they are doing in terms of on-page optimization, off-page optimization and social media.

Thanks for reading. If you have any queries about this topic please feel free to ask in the comment section. Share this information if you liked it.

Author: Bhanu Chander Bathini (CEO, Tricks Town.)
Hey friends, I am Bhanu Chander a Web Designer/Developer, Content writer, Freelance SEO analyst and a blogger. I am pursuing my M.Tech in Computer Science and Engg. You can contact me on for web design solutions at low cost with effective SEO.