Tuesday, November 5, 2013
Which is the best way to optimize mobile site?
The idea of looking for articles online making use of mobile devices is continuously on the rise, mainly due to the wide variety of mobile
devices and tablets now commonly available in the market. They actually
appear to be improving the cause, and more and more people today are
purchasing and using them. So how are these evolving styles altering
things, and how does it shows impact on you as a website owner?
Earlier, we have seen different ways to optimize our sites for mobile
devices. And there are much more ways to handle this. So which
alternative is the best for offering content to mobile devices?
There are many ways to provide mobile content to your users, and they
are generally considered into three basic categories; Responsive Web
Design (obvious!), dynamic content serving, and creating the mobile
version of a site.
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Responsive Web Design
today. Responsive Web Design (RWD) includes designing content that
automatically resize itself to suit the screen size and resolution of
any mobile device. Here the content itself is rearranging itself, hence
there is no need to create custom redirects to other mobile pages, or
modifying the on-page content itself.
For the user, this would be simple to use, and for a content manager,
it means content only needs to be updated once. From a developer
viewpoint, Responsive Web Design may require rebuilding your site with
flexible templates, grids, style sheets and JavaScript but with very
rewarding results.
Dynamic content serving
This technique is similar to some extent to Responsive Web Design, butat the same time it is also very different from Responsive Web Design.
We discussed that Responsive Web Design detects screen size and
resolution of the mobile device and resizes the content, but in dynamic
content serving the device used by the user is detected at the
server-end, and then the provides a customized page on the same URL.
The custom page is generated dynamically at the server end.
Even though this strategy is very difficult to put into practice and
needs more maintenance, it is the most highly effective method for
offering mobile content to users, and industry experts suggest it for
experienced webmasters.
Separate Mobile Site
The final setup you might want to think about is developing a separatemobile site, where mobile phone users will be directed to a
mobile-optimized version of your site. This implementation enables you
completely personalize your content for a mobile users. Very similar to
making dynamic serving content, this means you need to make separate
updates for content or decorating your mobile site to enable smooth
user experience.
For example we can consider facebook for separate mobile site. It uses facebook mobile version and desktop version. Both looks different and mobile version doesn't allows some extended features. apps, games etc.
If you have anything to suggest please comment below.
Author: Bhanu Chander Bathini (CEO, Tricks Town.)
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