Tuesday, November 5, 2013

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Which is the best way to optimize mobile site?

The idea of looking for articles online making use of mobile devices is

continuously on the rise, mainly due to the wide variety of mobile

devices and tablets now commonly available in the market. They actually

appear to be improving the cause, and more and more people today are

purchasing and using them. So how are these evolving styles altering

things, and how does it shows impact on you as a website owner?

Earlier, we have seen different ways to optimize our sites for mobile

devices. And there are much more  ways to handle this. So which

alternative is the best for offering content to mobile devices?

There are many ways to provide mobile content to your users, and they

are generally considered into three basic categories; Responsive Web

Design (obvious!), dynamic content serving, and creating the mobile

version of a site.

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Responsive Web Design

This is one of the well-known mobile optimization techniques used

today. Responsive Web Design (RWD) includes designing content that

automatically resize itself to suit the screen size and resolution of

any mobile device. Here the content itself is rearranging itself, hence

there is no need to create custom redirects to other mobile pages, or

modifying the on-page content itself.

For the user, this would be simple to use, and for a content manager,

it means content only needs to be updated once. From a developer

viewpoint, Responsive Web Design may require rebuilding your site with

flexible templates, grids, style sheets and JavaScript but with very

rewarding results.

Dynamic content serving

This technique is similar to some extent to Responsive Web Design, but

at the same time it is also very different from Responsive Web Design.

We discussed that Responsive Web Design detects screen size and

resolution of the mobile device and resizes the content, but in dynamic

content serving  the device used by the user is detected at the

server-end, and then the provides a customized page on the same URL.

The custom page is generated dynamically at the server end.

Even though this strategy is very difficult to put into practice and

needs more maintenance, it is the most highly effective method for

offering mobile content to users, and industry experts suggest it for

experienced webmasters.

Separate Mobile Site

The final setup you might want to think about is developing a separate

mobile site, where mobile phone users will be directed to a

mobile-optimized version of your site. This implementation enables you

completely personalize your content for a mobile users. Very similar to

making dynamic serving content, this means you need to make separate

updates for content or decorating your mobile site to enable smooth

user experience.

For example we can consider facebook for separate mobile site. It uses facebook mobile version and desktop version. Both looks different and mobile version doesn't allows some extended features. apps, games etc.

If you have anything to suggest please comment below.

Author: Bhanu Chander Bathini (CEO, Tricks Town.)
Hey friends, I am Bhanu Chander a Web Designer/Developer, Content writer, Freelance SEO analyst and a blogger. I am pursuing my M.Tech in Computer Science and Engg. You can contact me on bhanu4funn@gmail.com for web design solutions at low cost with effective SEO.