Thursday, September 5, 2013
SEO Title Tag Best Practices
Hi friends, today in the web world it is very competitive to get good ranking on google. We have already discussed on optimizing the title tags for SEO before. If you haven't read that post you can read it here.
Title tag is an important SEO practice to optimize your site for search engines. Search engines mostly rely on the title tags to crawl, because title contains the lines which tells us what the page is about. It is very important to write the best titles for our posts. You need to be careful while writing a title for a page to get good rankings on google.
Title is a name of a page or document written between <title> and </title> tags in the head tag.
How to format Title tags?
The main thing you have to keep in your mind is using the best keywords. Yes I already told If content is the king then keyword is queen. So the best practice to achieve good ranking always lies here. So you have to choose the best keywords for your title to describe your post within 70 characters. Google detects only the first 70 characters and it leaves the remaining characters in your title. So I recommend you to use your website's brand name at the end of your title. I feel it is also better when you cut the tail(your brand or website name from your title) when your website name dilutes your title. If your brand is famous then you can place your brand name in the front. Keep in mind that google detects the keywords of your title from left to right so put your primary keywords (which are most important.) at the left side that is towards the front.How to choose best title for SEO?
I already discussed about this before and repeating it now. Use best suitable keywords in your title which can be easily identified by google. When it comes to keywords to choose for any title I think it's somewhat difficult to do. But experts can do it, because it's an art for them. So try using the best keywords for your titles.I recommend you to use and, or, if, but, then, etc in your keywords. It is unnecessary because only first 70 characters are read by google and these words occupy the space which can be used by some other important keywords.
Tips to write best titles:
- Don't repeat same title name for different posts on your blogs or sites. This may harm your rankings because of duplicate content.
- When your post targets only a specific geographic location then please remember to put it in your title.
- Don't use same keyword more than a single time in your title.
Please comment below if you have anything to share or ask your query. Thank you.
Author: Bhanu Chander Bathini (CEO, Tricks Town.)
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